Director of Clinical Services for UW-CTRI since 1992, Doug Jorenby is responsible for clinical activities at the Center. He is a clinical psychologist and professor of medicine at the University of Wisconsin-Madison Medical School, where he conducts a variety of research, clinical, and professional education activities.

Jorenby has served as Principal Investigator or Co-Principal Investigator on a number of studies involving the efficacy of various behavioral and pharmacologic treatments for tobacco dependence. His current research involves optimization of new and existing treatments for individuals through predictive modeling. He has also published research on treatment for women.

Jorenby received his Ph.D. and completed a postdoctoral fellowship in Preventive Oncology at the University of Wisconsin-Madison.