Dr. Nieca Goldberg is Associate Professor of Medicine at the New York University School of Medicine, Medical Director of NYU Women's Heart Program, the Medical Co-Director of The 92nd Street Y's Cardiac Rehabilitation Center and a national spokesperson for the American Heart Association's "Go Red" campaign. She is a cardiologist and a nationally recognized pioneer in women's heart health. Her New York City practice Total Heart Care focuses primarily on caring for women. Previously she was the Chief of Women's Cardiac Care at Lenox Hill Hospital.

Dr. Goldberg's research and medical publications are concerned with cardiovascular disease in women, exercise imaging, and exercise. She is an expert and frequent spokesperson on women's heart issues in the news media and the recipient of numerous awards for her advocacy for women's heart health.

Dr. Goldberg is the author of the award winning and highly acclaimed book Women Are Not Small Men, which is now updated and entitled The Women's Healthy Heart Program - Lifesaving Strategies for Preventing and Healing Heart Disease. As part of General Mills' effort to educate the public about the lifestyle changes necessary to help prevent heart disease, Dr. Goldberg's Women Are Not Small Men book cover appeared on over 3 million boxes of cereal.